Kerastase Genesis Nutri-Fortifiant Shampoo | Anti-Breakage & Strengthening For All Hair Types

Kérastase, a leading global luxury professional haircare brand born in Paris in 1964, has built its reputation on delivering exceptional performance on the scalp and hair through exquisite products and personalized, in-salon treatments, all powered by scientific expertise. The brand adopts a care-first philosophy to cater to all hair types and individuals, as well as the world we live in.

Kérastase's Genesis collection is a dual-action fortifying system professionally formulated to strengthen hair and reduce hair breakage caused by brushing. Powered by Edelweiss Native Cells and Ginger Root, the range helps detangle, moisturize, and increase strength and softness.

The Genesis collection includes the Nutri-Fortifiant Shampoo, which gently cleanses the scalp and hair, intensely moisturizes, and easily detangles, strengthening hair weakened by heat damage and brushing. The Hydra-Fortifiant Shampoo gently cleanses the scalp and hair to remove excess buildup, strengthens hair weakened by heat damage and brushing, and nourishes and easily detangles.

The Renforcateur Conditioner intensely moisturizes and adds body, strengthens hair weakened by heat damage and brushing, and easily detangles and prevents split ends. The Reconstituant Hair Mask intensely nourishes and hydrates hair, strengthens hair weakened by heat damage and brushing, and smooths and easily detangles.

The Defense Thermique Hair Serum protects against heat styling, delivers up to 24 hours of frizz protection, and strengthens hair weakened from brushing and over-styling. The Fortifiant Hair Serum strengthens hair weakened by heat and brushing, hydrates hair and adds shine, and has a lightweight, non-greasy finish.

The Genesis fragrance is a bright, invigorating scent of bergamot and a hint of aromatic green, inspired by the energy flowing from modern colognes.

The Genesis range offers a dual benefit for women experiencing hair-fall: reducing hair-fall due to breakage from brushing. In contrast, the Resistance range is for damaged to very damaged hair from chemical aggression and helps to repair the hair fiber's strength.

Bain Nutri-Fortifiant Shampoo is gentle enough to be used daily in normal to dry hair types, while Bain Hydra-Fortifiant Shampoo is meant for oily or thin hair. Both shampoos target weak hair that is prone to falling due to breakage from brushing.

Hair-loss is defined by more than 100 strands falling from the roots per day due to the hardening of the collagen hair shaft, while hair-fall is defined by more than 100 strands per day falling from the roots due to biological reasons (stress, hormones, diet) or breakage.

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